Shiney New Toy

I've read a few articles about Google Analytics (G.A.) and viewed some of the tutorials. While I had reservations about using G.A., I have to admit that once I tried it, I found that it lives up to the billing. Even as a new G.A. user, I found it to be intuitive and easy to navigate. The pie charts, linear graphs, click thrus, conversations, and data collection are all at your fingertips with minimal effort. It all gave me a false sense of security wow, I created this pretty chart. Reviewing G.A. in class helped to put some of bells and whistles into perspective. Learning about Ad words, website optimization, clicks per page rate and calculating the ROI bring otherwise tedious functions to life and relevance. I feel that having this behind the scenes access to a webpage is like seeing Oz. G.A.

While G.A. could be seen as a step closer to "big brother", I think it is a good tool for a small company that can't afford numbers crunchers and marketing teams. Even if you are a person who doesn't gravitate towards formulas you'll enjoy the visuals, I think that you will be impressed by the shiney new toy that is Google Analytics. How long the infatuation lasts remains to be seen; I hope that you find it to be just as much fun ~ Ramona